Morning Journal 0000-2685

Rhead always paid close attention to the decorative side of poster design, and we can discern this in the minutely detailed patterns on the women's dresses, the rooster's feathers, and even the veins on leaves. It all adds up to virtually all the ingredients of art nouveau, which was just then coming into vogue. Rhead was the only American artist to achieve the distinction of having a solo exhibition of his poster work both in London (1896) and in Paris (1897). Unexpectedly, even after all that accolade, Rhead eased his way out of posters after 1900, preferring to stay with illustrations.

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