Clement Bicycles Paris 0000-1682

With an exciting close-up of champions rounding the turn, Clement advertises itself (more or less accurately) as ""The Biggest and Oldest Manufacturer in France,"" and as ""hors-concours"" - selected for jury - in the 1889 races held at the World's Fair. Racer's outfits red, black and yellow, background mainly blue and green, main lettering yellow and red. Baylac worked under and was heavily influenced by Cheret. Though he produced only some dozen posters, they were distinguished enough to give his name cachet among collectors of the day. ""The Clement firm - one of those which determined that advertising would play a major role in the battle for fame and sales - entrusted Baylac with the task of illustrating the firm's merits: (we see) the competitors - their calves freed of the leggings of yesteryear - rounding the turn before the attentive eyes of the spectators up in the stands and the elegants standing down on the grass"".

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