Boulogne s.Mer 0000-0928

Unless you choose to bury your head in the sand and naively believe that the posters of the Belle Epoque were created for purely artistic reasons, this design revels in an advertising an axiom that has firmly been in place from Day One: Sex Sells. It could hardly matter that the only thing exposed on this fulsome bathing beauty is her arms, her blissful expression as she luxuriates in the lapping waves pounds the message home with about as much sublety as a sack full of doorknobs. And even if you weren't a woman praying that a trip to this seaside resort would have the same orgasmic effect on you, Redon's design doubtlessly caught the eye of many pedestrians, who once caught, could move onto the text and the familial cameo of non-carnal recreational activities. As effective design as it is blatant.

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