Mucha Nouveau Salon des Cent Poster 0000-0917

This poster is one of the artist's first works to follow his standard archetype. It advetises the twentieth exhibition of the group of artists who exhibited at the premises of the art journal La Plume. The members were famous Parisian artists: Toulouse-Lautrec, Bonnard, Stenlen, Ensor, Grasset, Rassenfosse, and the American Louis Rhead. Mucha's ambition was to become a member of this group, and he succeeded with this poster, which attracted the attention of the gallery owner, Leon Deschamps. (He) visited Mucha in his studio while he was designing the poster. Fascinated by what he saw, he persuaded Mucha to print it in this unfinished version, according to the artist. Mucha agreed, and the publisher's feeling, that this lightly outlined, impressive poster would make Mucha famous, proved to be correct. (Mucha/Art Nouveau, p.156)

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