Terrot Bicycle Poster 0000-1342

The trademark of Terrot advertising was the amount of attitude that flowed off of the paper and directly into the path of oncoming consumers. And like any successful corporation, they were prone to a bit of optimistic exaggeration. Case in point: obviously you cant always be in a position to be speeding down a hill on your bike, but itll sure feel like you are when you ride a Terrot. And all that ease frees you up to get a few things out of the way that you might not have had time for at home. Like reading the morning paper or enjoying a cheroot, for example. Little is known of this designer; the Bibliotheque Nationale has six of his posters, including this image, and they date from 1907 to 1920.

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