Delahye 0000-1203

The Delahaye coming over the horizon makes for one of the most perfect automobile posters ever created. (The design was so popular that it was reprinted three years later with few changes other than color and an updated grill.) The positioning of the type parallel with the horizon line is especially effective. Although the public most fondly remembers Delahaye as a fast French sporting and racing car of the late 1930s, the brand actually had a 60-year span beginning in 1894. The line was dropped only in 1954 when the company was taken over by Hotchkiss, a truck maker. Little is known of Roger Perot, an architect who produced only a few posters.

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