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Deploying his trademark cubist style and simplicity, Loupot creates a dynamic poster for a motor oil. The design condenses three elements,car, chauffeur and motor oil can, into a unified image that is repeated in three telescoped sizes and three colors, black, red and the motor oil's golden yellow, to emphasize the three mixtures available from Raoul CitroÍn for different motors. A good example of the artist's work for the Damour agency which, from 1925 to 1930, set him up as director of his own graphic studio, Les Belles Affiches, in the Paris suburb of Aubrespin. Here Loupot created a large body of work, including some of his very finest posters, Peugeot, CafÈ Martin, Tractor Austin, Au Bon MarchÈ, StopFire, Valentine, O Cap, Mira, Cointreau and another image for his same product. In 1930, he joined Cassandre to form the Alliance Graphique. Rare!

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