Italian Zebra Cinzano Aperitif Poster 0000-0142

The former pupil of Cassandre explained his method this way: -If I express myself with gags, whims and pirouettes, if my posters are graphic clowning, its first of all because the public is so bored in its daily routine that I think advertising should amuse them. So in the end it matters very little that jockey shouldnt have mounted a zebra. What does matter is that the striped steed has kicked up his heels in order to give the rider-and himself-a better view of their favored liqueur. Charming and eye-catch-ing, Savignac created at least one other Cinzano add during 1952 utilizing a zebra making a getaway with a bottle balanced atop his snout.

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